Decision Making for Optimal Marketing Strategy: A Case Study in E-Commerce-Reference-Cited by-同舟云学术

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Decision Making for Optimal Marketing Strategy: A Case Study in E-Commerce

Published:2022-10-25 Issue: Volume: Page:
ISSN:
Container-title:2022 International Conference on Data Analytics for Business and Industry (ICDABI)
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Author:

Nazaruddin ¹,Purba Arini Anestesia²,Hamzah Muhammad Luthfi³,Rizki Muhammad¹

Affiliation:

1. Universitas Islam Negeri Sultan Syarif Kasim Riau,Department of Industrial Engineering,Pekanbaru,Indonesia

2. Institut Teknologi Kalimantan,Department of Process and Industrialisasi Technology.,Balikpapan,Indonesia

3. Universitas Islam Negeri Sultan Syarif Kasim Riau,Department of Information System,Pekanbaru,Indonesia

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10041434/10041254/10041576.pdf?arnumber=10041576

Reference20 articles.

1. A novel intuitionistic fuzzy DEMATEL – ANP – TOPSIS integrated methodology for freight village location selection

2. Interval type 2-based hybrid fuzzy evaluation of financial services in E7 economies with DEMATEL-ANP and MOORA methods

3. A framework with hybrid approach to analyse system requirements of smart PSS toward customer needs and co-creative value propositions

4. An integrated ANP-VIKOR methodology for sustainable supplier selection with interval type-2 fuzzy sets

5. A Bipolar Neutrosophic Multi Criteria Decision Making Framework for Professional Selection

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Evaluation Usability and User Experience (UX) of Bstation Mobile Applications;2023 3rd International Conference on Emerging Smart Technologies and Applications (eSmarTA);2023-10-10

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