Complex Network Analysis of Brand Value for State Grids-Reference-Cited by-同舟云学术

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Complex Network Analysis of Brand Value for State Grids

Published:2023-10-28 Issue: Volume:6 Page:1-6
ISSN:
Container-title:2023 16th International Congress on Image and Signal Processing, BioMedical Engineering and Informatics (CISP-BMEI)
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Author:

Liu Shan¹,Fu Shuang²,Wen Hao¹,Zhang Xinxin¹

Affiliation:

1. Communication University of China,Beijing,China

2. China Association for Quality,Beijing,China

Funder

National Natural Science Foundation of China

National Key Research and Development Program of China

State Grid Corporation of China

Communication University of China

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10373215/10373216/10373374.pdf?arnumber=10373374

Reference15 articles.

1. Measuring Brand Equity Across Products and Markets

2. A critical review of consumer value and its complex relationships in the consumer-based brand equity network

3. Constructing brand value proposition statements: a systematic literature review

4. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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