Impact of Big Data Analytics and Managerial Support on CRM: Exploring Mediating Role of Marketing Analytics-Reference-Cited by-同舟云学术

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Impact of Big Data Analytics and Managerial Support on CRM: Exploring Mediating Role of Marketing Analytics

Published:2022-11-29 Issue: Volume: Page:
ISSN:
Container-title:2022 9th International Conference on Internet of Things: Systems, Management and Security (IOTSMS)
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Author:

Nuseir Mohammed. T.¹,Aljumah Ahmad Ibrahim²,El Refae Ghaleb A.³

Affiliation:

1. Al Ain University,College of Business,Department of Business Administration,Abu Dhabi,UAE

2. Al Ain University,College of Communication and Media,Abu Dhabi,UAE

3. Al Ain University,College of Business,Department of Business Administration,Al Ain,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10061850/10061860/10062100.pdf?arnumber=10062100

Reference42 articles.

1. Success factors in a CRM strategy: technology is not all

2. Validation Guidelines for IS Positivist Research

3. Adopting technology for customer relationship management in higher educational institutions;badwan,2017

4. Relative Advantage and Competitive Pressure towards Implementation of E-commerce: Overview of Small and Medium Enterprises (SMEs)

5. How the Use of Big Data Analytics Affects Value Creation in Supply Chain Management

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1. Trust as a Mediator: Exploring the Relationship between Social Responsibility and Corporate Reputation within Social Systems;2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS);2023-11-21

2. Role of Social Networks to Improve Satisfaction and Performance of University Students;2023 Tenth International Conference on Social Networks Analysis, Management and Security (SNAMS);2023-11-21

3. A New Robust Control Strategy for Grid-Forming Voltage Source Converters;2023 IEEE Power & Energy Society General Meeting (PESGM);2023-07-16

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