Modeling Influencer Marketing Campaigns in Social Networks
Author:
Affiliation:
1. International Institute of Information Technology at Bangalore, Karnataka, Bengaluru, India
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
Human-Computer Interaction,Social Sciences (miscellaneous),Modeling and Simulation
Link
http://xplorestaging.ieee.org/ielx7/6570650/10032687/09689053.pdf?arnumber=9689053
Reference45 articles.
1. Mining the network value of customers
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4. Word-of-mouth marketing: An integrated model;karlícek;Ekonomika Manage,2010
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