Expected Commercial Value for New-Product Project Valuation When High Uncertainty Exists
Author:
Affiliation:
1. Professor Emeritus, M.G. DeGroote School of Business, McMaster University, Hamilton, ON, Canada
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Subject
Electrical and Electronic Engineering,Strategy and Management,Management of Technology and Innovation
Link
http://xplorestaging.ieee.org/ielx7/46/10189184/10103160.pdf?arnumber=10103160
Reference15 articles.
1. Best practices in new product development and innovation: Results from PDMA's 2021 global survey
2. Applying Value of Information and Real Options in R&D and New Product Development
3. Project Selection with Uncertainty Using Monte Carlo Simulation and Multi-criteria Decision Methods
4. Management accounting and new product development: a systematic literature review and future research directions
5. Does Real Options Reasoning Support or Oppose Project Performance? Empirical Evidence from Electronic Commerce Projects
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