1. Center for Integrative Innovation Management University of Southern Denmark Odense Denmark
2. Technology for Change Ecole Polytechnique Paris France
3. Department of International Economics, Government and Business Copenhagen Business School Frederiksberg Denmark
4. School of Economics and Business Kaunas University of Technology Kaunas Lithuania
5. GLORAD Center for Global R&D and Innovation Research Shanghai China
6. Department of Marketing University of Utah Salt Lake City Utah USA
7. Marketing Group, D'Amore‐McKim School of Business Northeastern University Boston Massachusetts USA