Research on the Dilemma and Breakthrough Path of Ideological and Political Education in Colleges and Universities in the Era of Big Data

Abstract

The era of big data has had a more accurate, timely, extensive and lasting impact on the way of thinking and behavior of college students, which puts forward the reform requirements of "sense of the times" and "attraction" for ideological and political education in colleges and universities. However, the dilemmas in the process of combining the two are objective, such as the problems of the traditional subject-object relationship between the ideological and political educators and college students and the top-level design of school administration. Therefore, a two-way transformation combining top-down and bottom-up is the era requirement for traditional ideological and political education in the era of big data.