Pandemic and Post Pandemic Impact on Business

Author:

Bhardwaj Surbhi1,Tanwar Samridhi2

Affiliation:

1. Assistant Professor, Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India.

2. Assosiate Professor, IG University, Meerpur, Rewari, Haryana, India.

Abstract

According to the Leon C. Megginson, “It is not the strongest or the most intelligent who will survive but those who can best manage change.” COVID-19 threatened became one of the most difficult tests faced by humanity in the modern history. As the pandemic has spread it has taken lives, stirred anxiety, growth, market exestuation, political drama, triggered potentially lasting business changes. The recent phase of COVID-19 has proved to be a gamechanger for the majority of the society either customer or employees, or business houses. This change creates many of the hit for us. Some take the advantages from this pandemic or some loss their entity from market. This unexpected mindset has impacted not only economy of a single nation but its adverse shift affected the global economy too. For the survival and good strategic planning of some enterprises resulted the exponentially positive result for them. So that the adaptability and creative decision making will play key role in the sustainability of the enterprises. The era of changes creates some diversified challenges and growth opportunities for the business to boost their growth and global economy. This paper is focused on some global trends of the business which an enterprise adopts after COVID-19 for survival.

Publisher

A and V Publications

Reference8 articles.

1. https://www.europeanbusinessreview.com/business-after-covid-19-what-will-change/,Business After COVID 19: What Will Change, June 11, 2020

2. Vergnaud, S. (2020), “What does COVID-19 stand for?” March 2020

3. Chakraborty, I. and Prasenjit, M., COVID-19 outbreak: Migration, effects on society, global environment and prevention, Science of the Total Environment (journal) www.elsevier.com/locate/scitotenv

4. https://en.wikipedia.org/wiki/COVID-19_pandemic

5. Lou Paskalis, Senior Vice President, Customer Engagement and Media Investment for Bank of America, Global Banking & Markets, Preparing for the new consumer

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