Artifical Intelligence in E-commerce: Applications, Implications and Challenges

Abstract

Artificial intelligence (AI) is a large subject of computer science devoted to the development of intelligent computers capable of doing tasks that would typically need human intelligence. AI programming focuses on three cognitive processes: learning, reasoning, and self-correction. Many E-Commerce firms today employ artificial intelligence to better understand their customers and meet their expectations. Machine learning, the most popular subset of AI technology, can make sense of all the data that online stores collect and use it to provide insights that improve customer experience, streamline internal business operations, and combat fraud. This paper basically aims to identify some key applications of AI in E-commerce by reviewing research articles from various sources. The study concluded that AI has great impact on improving the efficiency of E-commerce companies and these companies are investng more and more with coming time to help their business to grow and boom in the recent years.