Exploring the antecedent factors of curated shopping in Social Commerce among luxury consumers

Abstract

It is seen in luxury industry that there is relentless innovation taking place in social networks. It is evident that from social media that many micro businesses are operating in e-commerce space. The study presents the curated shopping among luxury consumers which is talked about in social commerce space. The paper addresses the antecedent factors which exists in curated shopping across social media. Further, to fill a palpable gap in academic literature by exploring the same. The study is interpretive in nature along with meta-analysis of secondary scholarly contributions. At the same time narratives of participants is presented. The findings of the study include parameters such as luxury consumption with success, societal pressure, hedonism, cultural connect and brand relationships which is expressed by narratives of respondents.