Author:
Fayyaz Benish,Sheikh Sanaa Hafeez,Taj Ayman,Lakho Asadullah
Abstract
The purpose of this paper is to look into the challenges women business owners in Pakistan confront, the opportunities available to them, and how social media can improve their knowledge and business skills while also promoting women's empowerment. Qualitative methodology was used for this exploratory research using phenomenological approach. Result of this study have been broadly categorized into eight major themes that contribute to women entrepreneurs success including Socio-Economic Factor, Family support, Entrepreneur’s skills, Well-being & Work life balance, Dynamic Environment, Utility of social media, Entrepreneurial support & education and E-Commerce. The present study shows the challenges and opportunities for women entrepreneurship in supply chain dynamics is multi-dimensional and they are related to all these factors. Since this study is one of early ones to consider exploring the challenges and opportunities of women entrepreneurs in Pakistan and provides a deeper understanding on the subject so, it has practical implications for dealing with the social issue especially in the local context of Pakistan. The results of this study can be used by numerous organizations to create learning & growth materials, improving the lives of female entrepreneurs. The study has also suggested the need for further research on the subject, as in addition to qualitative, quantitative studies can be conducted. By using the research study as a foundation and building it in quantitative research, there are many opportunities for expanding the research.
Publisher
Research for Humanity (Private) Limited
Reference54 articles.
1. Abbas, S., Issac, N., Zia, M., Zakar, R., & Fischer, F. (2021). Determinants of women’s empowerment in Pakistan: evidence from Demographic and Health Surveys, 2012–13 and 2017–18. BMC Public Health.
2. AdeelAnjum, M., Khan, N., Naz, H., Raza, S. A., & Fatima, S. (2012, December). Problems and Prospects of Women Entrepreneurs: A case study of Quetta-Pakistan. International Journal of Business and Social Science, 3(23).
3. Ahmad, S. Z. (2011). 'Businesswomen in the kingdom of Saudi Arabia: Characterstics, Growth patterns and Progression in Regional Context. Equality,diversity and Inclusion: an International journal, 30(7), 610-614.
4. Aksar, I. A., Danaee, M., Maqsood, H., & Firdaus, A. (2021, January 4). Effects of social media motivations on women’s psychological well-being in Pakistan. First Monday, 26(1).
5. Anderson, R. (2007). Thematic Content Analysis: Descriptive Presentation of Qualitative Data.