The Evolving Landscape of User Experience in AI-Powered Games: A Multigenerational Perspective

Abstract

This study looks at how user experience (UX) and artificial intelligence (AI) interact dynamically in the gaming business and how these elements have changed over the course of several player generations. The study examines how AI integration affects gaming, immersion, and overall pleasure for people from different age cohorts by using a multigenerational lens. The study examines the effects of AI-driven features on player involvement and preferences, including dynamic narrative, adaptive difficulty, and personalised interactions. It also explores the difficulties and possibilities AI presents for developing inclusive and accessible gaming experiences for a range of consumers. The ultimate goal of this article is to offer insights on how AI will shape game design in the future, meeting the changing demands and expectations of players of all ages.