Increasing Purchase Intention and Word-Of-Mouth through Hotel Brand Awareness
Author:
Publisher
University of Rijeka, Faculty of Tourism and Hospitality Management
Subject
Tourism, Leisure and Hospitality Management
Reference89 articles.
1. Abdullah, D., Jayaraman, K. and Kamal, S. B. M. (2016), "A conceptual model of interactive hotel website:The role of perceived website interactivity and customer perceived value toward website revisit intention", Procedia Economics and Finance, Vol. 37, No. 1, pp. 170-175.https://doi.org/10.1016/s2212-5671(16)30109-5
2. Abubakar, A. M. and Ilkan, M. (2016), "Impact of online WOM on destination trust and intention to travel: A medical tourism perspective", Journal of Destination Marketing & Management, Vol. 5, No. 3, pp. 192-201. https://doi.org/10.1016/j.jdmm.2015.12.005
3. Adukaite, A., Reimann, A.M., Marchiori, E. and Cantoni, L. (2014), "Hotel mobile apps. The case of 4 and 5 star hotels in European German-speaking countries". in: Xiang, Z. and Tussyadiah, L. (Ed.), Information and communication technologies in tourism 2014, Cham, New York: Springer, pp. 45-57. https://doi.org/10.1007/978-3-319-03973-2_4
4. Alhaddad, A. A. (2015), "The effect of advertising awareness on brand equity in social media", International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 5, No. 2, pp. 73. https://doi.org/10.17706/ijeeee.2015.5.2.73-84
5. Anckar, B. and Walden, P. (2000), "Destination Maui? An exploratory assessment of the efficacy of selfbooking in travel", Electronic Markets, Vol. 10 No. 2, pp. 110-119. https://doi.org/10.1080/10196780050138164
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Multiple mediating effects in the association between hotels’ eco-label credibility and green WOM behavior;Journal of Hospitality Marketing & Management;2024-05-23
2. Examining Factors Influencing Enrolment Intention in Islamic Higher Education in Indonesia, Does Islamic Senior High School Matter?;2024
3. The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions;Journal of Food Products Marketing;2023-10-20
4. The Effect of Brand Awareness and E-Wom on Purchase Intention: Evidence from Indonesia’s Online Food Delivery;Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2);2023-10-04
5. Paving the way for technological innovation through adoption of artificial intelligence in conservative industries;Journal of Business Research;2023-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3