Ecosystems and Marketplaces: Overview of the Financial Services Market

Abstract

The relevance of the research subject is due to global trends in financial market digitalization and new challenges of our time. The spread of globalization processes to the activities of financial organizations determines the trends in digital development of interaction with customers — in particular, growth of consumer demand for remote services in the context of a pandemic stimulates the formation of new financial and digital platforms. The article provides an analytical overview of trends in, obstacles to and prospects for the integration of financial ecosystems and marketplaces in the Russian market. The main conclusions of the work boil down to the need to apply an integrated approach when developing the rules for the functioning of financial and digital ecosystems and marketplaces, taking into account the intersectoral nature of interaction. Regulation will provide a legal framework and help to maintain competition in the market.