MAPPING BUSINESS MODEL RISK FACTORS

Abstract

Drivers like competitive pressure and technological change push organisations to innovate their business model (BM). However, this complex form of innovation not only offers many chances but also involves several risks. Value creation in complex and dynamic value networks with a multitude of different actors leads to a higher level of uncertainty and a larger number of risks. To build profitable and sustainable BMs, the relevant risk factors need to be identified, analysed, and managed. By applying and adapting the value network analysis (VNA), this work creates a methodology for identifying BM risk factors within the value network of a BM and unveils a set of general BM risk factors within the value network. Results are based on a detailed literature review and the use of the Action Design Research (ADR).