INDIVIDUAL DIGITAL TRANSFORMATION READINESS: CONCEPTUALISATION AND SCALE DEVELOPMENT

Abstract

This study aims to conceptualise and operationalise a construct representing the individual characteristics of employees that positively influence organisational digital transformation (DT) endeavours. By identifying the central phenomena behind DT, the relevant characteristics of individual employees were identified, mapped towards established psychometrical constructs and surveyed in a large-scale online survey. Confirmatory and exploratory factor analyses were applied to develop two scale models, which were then validated in two organisational units with perceivable differences in their utilisation of digital technologies. Initial validation results indicate that individuals in highly digitised organisations exhibit considerably higher individual digital transformation readiness (IDTR) measurements in both of the developed scale models compared to their counterparts in less digitised organisations. This research further contributes to ongoing discussions concerning the interplay of individual employee characteristics, organisational culture and DT success by providing a set of individual characteristics relevant for DT.