BUSINESS MODEL INNOVATION AND BUSINESS PERFORMANCE IN AN INNOVATIVE ENVIRONMENT

Abstract

Business model innovation (BMI) is a subject that has been much investigated in recent decades. Despite this growing interest, and the general assumption that BMI contributes to business performance (BP), an absence of scale remains as a limitation, and more research is required regarding this correlation. We analysed the correlation of BMI, in terms of value creation, proposition and capture, and BP regarding consumer satisfaction, market effectiveness and current profitability. Our samples consist of 51 companies located in technological parks in Brazil and we used self-reported data to conduct the study. As a result, it was identified that there is a positive correlation regarding BMI and BP as main concepts. Value creation and proposition are also positively correlated, with BP as an aggregated variable and with customer satisfaction. Value capture, market effectiveness and current profitability do not present a positive correlation with the other variables.