1. Department of Agricultural and Resource Economics at the University of California, Davis, One Shields Avenue, Davis, CA 95616, USA
2. Robert Mondavi Institute Center for Wine Economics at the University of California, USA
3. Department of Agricultural Economics and Economics Montana State University, PO Box 172920, Bozeman, MT 59717, USA
4. Department of Viticulture & Enology at the University of California, Davis and UC Agricultural Issues Center, One Shields Avenue, Davis, CA 95616, USA
5. Quality Assurance and Specialty Services, Liquor Control Board of Ontario, 1 Yonge Street, Suite 1401, Toronto, Ontario, M5E 1E5, Canada