Analysis of Factors Influencing Entrepreneurial Intention among Indian Women in Computing Industry — An NVivo Approach

Abstract

Background: Entrepreneurial intention (EI) is the determination of the behavior that leads to entrepreneurship. The research study is mainly concerned with the factors that influence EI of women. And also to comprehend the constraints and hurdles women face towards starting an entrepreneurial venture. Azjen’s theory of planned behavior is being employed to comprehend the EI of Indian Muslim women. The theory contains the personal attitude, perceived behavioral control (PBC) and subjective norms (SN). Furthermore, intentions are also discussed in the context of religion. Methods: A semi-structured interview schedule was carried out where a total of 7 Muslim women were interviewed in order to understand their intentions and motivations in starting a business. After gathering the data, the data were analyzed by NVivo software. This paper focused on the codes and themes generated by the software. The validity of the study was determined by content analysis, auto-coding and perusal of the themes by a subject matter expert. Findings: The findings portray the importance of the role of family and society in deciding an entrepreneurial venture by Muslim women. The investigative outcomes of the study depict the unawareness of government schemes, limited role models and lack of training. One important factor that was discovered was the fear and insecurity Muslim women have due to their visible Muslim identity. All these features have a paramount influence on the EI of Muslim women.