Planning Online Advertising Using Gini Indices
Author:
Affiliation:
1. Department of Decision Sciences, George Washington University, Washington, District of Columbia 20052;
2. The Paul Merage School of Business, University of California at Irvine, Irvine, Calilfornia 92697
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Computer Science Applications
Reference39 articles.
1. Two “well-known” properties of subgradient optimization
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3. Yield Optimization of Display Advertising with Ad Exchange
4. Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design
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