Optimal Dynamic Auctions for Display Advertising-Reference-Cited by-同舟云学术

Optimal Dynamic Auctions for Display Advertising

Published:2017-08 Issue:4 Volume:65 Page:897-913
ISSN:0030-364X
Container-title:Operations Research
language:en
Short-container-title:Operations Research

Author:

Chen Ying-Ju¹

Affiliation:

1. School of Business and Management and School of Engineering, The Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Computer Science Applications

Link

https://pubsonline.informs.org/doi/pdf/10.1287/opre.2017.1592

Reference29 articles.

1. Auctions with online supply

2. Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design

3. An Inverse-Optimization-Based Auction Mechanism to Support a Multiattribute RFQ Process

4. Online Auction and List Price Revenue Management

5. Selective Call Out and Real Time Bidding

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