Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms-Reference-Cited by-同舟云学术

Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms

Published:2007-02 Issue:1 Volume:19 Page:137-148
ISSN:1091-9856
Container-title:INFORMS Journal on Computing
language:en
Short-container-title:INFORMS Journal on Computing

Author:

Feng Juan,Bhargava Hemant K.,Pennock David M.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

General Engineering

Link

https://pubsonline.informs.org/doi/pdf/10.1287/ijoc.1050.0135

Reference8 articles.

1. Bhargava H. K., Feng J. Pay for play: Sponsored recommendations in information gatekeepers. (2006) . Working paper, University of Florida. Available at SSRN: http://ssrn.com/abstract=721243

2. Accessibility of information on the web

Cited by 160 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. pyJedAI: A Library with Resolution-Related Structures and Procedures for Products;INFORMS Journal on Computing;2024-09-09

2. Budget-Constrained Auctions with Unassured Priors: Strategic Equivalence and Structural Properties;Proceedings of the ACM Web Conference 2024;2024-05-13

3. Content Promotion for Online Content Platforms with the Diffusion Effect;Manufacturing & Service Operations Management;2024-05

4. A Random Consideration Set Model for Demand Estimation, Assortment Optimization, and Pricing;Operations Research;2024-03-25

5. A User Study on the Acceptance of Native Advertising in Generative IR;Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval;2024-03-10