Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies-Reference-Cited by-同舟云学术

Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies

Published:2022-03 Issue:1 Volume:33 Page:76-109
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Saldanha Terence J. V.¹^ORCID,Kathuria Abhishek²^ORCID,Khuntia Jiban³^ORCID,Konsynski Benn R.⁴

Affiliation:

1. Terry College of Business, University of Georgia, Athens, Georgia 30602

2. Indian School of Business, Hyderabad 500111, Telangana, India

3. Business School, University of Colorado Denver, Denver, Colorado 80202

4. Goizueta Business School, Emory University, Atlanta, Georgia 30322

Abstract

Practice and Policy Abstract

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

Link

https://pubsonline.informs.org/doi/pdf/10.1287/isre.2021.1006

Reference124 articles.

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4. Balancing IT with the Human Touch: Optimal Investment in IT-Based Customer Service

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