Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing-Reference-Cited by-同舟云学术

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Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing

Published:1985-05 Issue:2 Volume:4 Page:93-109
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Buchanan Bruce S.,Morrison Donald G.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.4.2.93

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Discrimination tests: Evaluating context effects and respondent reliability using the switchback experimental design;Journal of Targeting, Measurement and Analysis for Marketing;2009-06

2. Social Identity and Product Evaluation;SSRN Electronic Journal;2006

3. A Multiple-Item Model of Paired Comparisons: Separating Chance from Latent Preference;Journal of Marketing Research;2000-11

4. Using Economic Incentives to Distinguish Perception Bias from Discrimination Ability in Taste Tests;Journal of Marketing Research;1995-05

5. A model for repeat paired comparison preference tests;Psychometrika;1988-06

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