Discrimination tests: Evaluating context effects and respondent reliability using the switchback experimental design-Reference-Cited by-同舟云学术

Discrimination tests: Evaluating context effects and respondent reliability using the switchback experimental design

Published:2009-06 Issue:2 Volume:17 Page:115-125
ISSN:1479-1862
Container-title:Journal of Targeting, Measurement and Analysis for Marketing
language:en
Short-container-title:J Target Meas Anal Mark

Author:

Keith Nancy K,Pettijohn Charles E,Keith Megan E

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Link

http://link.springer.com/content/pdf/10.1057/jt.2009.7.pdf

Reference23 articles.

1. Ghose, S. and Lowengart, O. (2001) Taste tests: Impacts of consumer perceptions and preferences on brand positioning strategies. Journal of Targeting, Measurement and Analysis for Marketing 1 (10): 26–41.

2. Buchanan, B. and Henderson, P. W. (1992) Assessing the bias of preference, detection, and identification measures of discrimination ability in product design. Marketing Science 11 (Winter): 64–75.

3. Batsell, R. R. and Wind, Y. (1980) Product testing: Current methods and needed developments. Journal of the Market Research Society 22 (April): 115–139.

4. Dahlstrom, R., Nygaard, A. and Crosno, J. L. (2008) Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice. Journal of Marketing Theory and Practice 16 (2): 139–152.

5. Buchanan, B. and Morrison, D. G. (1984) Optimal design of parity tests. Journal of Mathematical Psychology 28 (December): 453–466.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Confirmation of odd sample bias in triadic design preference tests with a no-preference option, using confusable stimuli, and a solution;Food Quality and Preference;2020-03

2. Measurement of consumers’ sensory discrimination and preference: Efficiency of preference-difference test utilizing the 3-point preference test precedes the same-different test;Food Science and Biotechnology;2015-08

3. Duo-Trio Difference-Preference Test with Two Replications: Use of Psychological Biases for Measuring Meaningful Preference;Journal of Sensory Studies;2015-06