The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1120.1630
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4. Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives
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