Agency selling or reselling: The role of cause marketing
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Published:2025-01
Issue:2
Volume:320
Page:343-357
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ISSN:0377-2217
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Container-title:European Journal of Operational Research
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language:en
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Short-container-title:European Journal of Operational Research
Author:
Wei LinORCID,
Zheng ShengmingORCID,
Du ShaofuORCID,
Zhang BaofengORCID