A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel-Reference-Cited by-同舟云学术

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A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel

Published:2010-01 Issue:1 Volume:29 Page:57-74
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Draganska Michaela¹,Klapper Daniel²,Villas-Boas Sofia B.³

Affiliation:

1. Graduate School of Business, Stanford University, Stanford, California 94305

2. Goethe-Universität Frankfurt, D-60325 Frankfurt am Main, Germany

3. Department of Agricultural and Resource Economics, University of California, Berkeley, Berkeley, California 94720

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1080.0472

Reference39 articles.

1. The retail power-performance conundrum

2. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

3. Variety in Retailing

4. Own-Brand and Cross-Brand Retail Pass-Through

5. Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework

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