Own-Brand and Cross-Brand Retail Pass-Through-Reference-Cited by-同舟云学术

Own-Brand and Cross-Brand Retail Pass-Through

Published:2005-02 Issue:1 Volume:24 Page:123-137
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Besanko David,Dubé Jean-Pierre,Gupta Sachin

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1030.0043

Reference34 articles.

1. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

2. Armstrong Marcia K. Retail response to trade promotion: An incremental analysis of forward buying and retail promotion. (1991) . Unpublished doctoral dissertation, School of Management, University of Texas at Dallas, Dallas, TX

3. What Can the Price Gap between Branded and Private-Label Products Tell Us about Markups?

4. The Decomposition of Promotional Response: An Empirical Generalization

5. Logit Demand Estimation Under Competitive Pricing Behavior: An Equilibrium Framework

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