Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Author:
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1080.0444
Reference55 articles.
1. Customer Satisfaction and Word of Mouth
2. The Antecedents and Consequences of Customer Satisfaction for Firms
3. Role of Product-Related Conversations in the Diffusion of a New Product
4. Reference Group Influence on Product and Brand Purchase Decisions
5. Customer Referral Management: Optimal Reward Programs
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