Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products-Reference-Cited by-同舟云学术

Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products

Published:2015-06 Issue:2 Volume:26 Page:456-468
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Gu Zheyin (Jane),Tayi Giri K.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

Link

https://pubsonline.informs.org/doi/pdf/10.1287/isre.2015.0575

Reference31 articles.

1. Putting one-to-one marketing to work: Personalization, customization, and choice

2. An Experimental Imperfect Market

3. Personalized Pricing and Quality Differentiation

4. Money back guarantees in retailing: matching products to consumer tastes

5. Product Customization and Price Competition on the Internet

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