Mental Accounting and Consumer Choice-Reference-Cited by-同舟云学术

Mental Accounting and Consumer Choice

Published:2008-01 Issue:1 Volume:27 Page:15-25
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Thaler Richard H.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1070.0330

Reference10 articles.

1. The psychology of sunk cost

2. Gregory R. Valuing non-market goods: An analysis of alternative approaches. (1982) . Unpublished dissertation, University of British Columbia, Vancouver, B.C., Canada

3. Prospect Theory: An Analysis of Decision under Risk

4. Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value

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