1. Department of Knowledge, Technology, and Organization, SKEMA Business School, Université Côte d’Azur (GREDEG), 06902 Sophia Antipolis, France;
2. Department of Management, ESSEC Business School, Cergy-Pontoise 95021, France;
3. Strategy and Entrepreneurship Department, London Business School, London NW1 4SA, United Kingdom;
4. Marketing, The University of Texas at Dallas Naveen Jindal School of Management, Richardson, Texas 75080