Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty-Reference-Cited by-同舟云学术

Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty

Published:2012-06 Issue:2 Volume:23 Page:488-504
ISSN:1047-7047
Container-title:Information Systems Research
language:en
Short-container-title:Information Systems Research

Author:

Cheng Hsing Kenneth,Liu Yipeng

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Library and Information Sciences,Information Systems and Management,Computer Networks and Communications,Information Systems,Management Information Systems

Link

https://pubsonline.informs.org/doi/pdf/10.1287/isre.1110.0348

Reference27 articles.

1. The Effects of Free Sample Promotions on Incremental Brand Sales

2. Pricing without Priors

3. Managing Piracy: Pricing and Sampling Strategies for Digital Experience Goods in Vertically Segmented Markets

4. Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry

Cited by 153 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Precision marketing for newly-launched products: How to offer free trials to consumers?;Journal of Retailing and Consumer Services;2024-11

2. Network effects, word of mouth, and entry performance: A study of digital freemium products;Journal of World Business;2024-10

3. Freemium design: Optimal tier differentiation models for content platforms;Transportation Research Part E: Logistics and Transportation Review;2024-08

4. Free trial or no free trial: Optimal policy of electronic products with positive and negative network effects;Omega;2024-06

5. Post-COVID impact of offering free virtual tours during the pandemic: navigating the interplay of cannibalisation and visitors’ crowd aversion;Current Issues in Tourism;2024-05-09