Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets-Reference-Cited by-同舟云学术

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Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets

Published:2020-01 Issue:1 Volume:39 Page:71-91
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Lu Yan¹,Mitra Debanjan²^ORCID,Musto David³,Ray Sugata⁴

Affiliation:

1. College of Business, University of Central Florida, Orlando, Florida 32816;

2. School of Business, University of Connecticut, Storrs, Connecticut 06269;

3. The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104;

4. Culverhouse College of Business, University of Alabama, Tuscaloosa, Alabama 34587

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference83 articles.

1. Consumer Evaluations of Brand Extensions

2. Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

3. The Performance of Hedge Funds: Risk, Return, and Incentives

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation;Information Processing & Management;2022-01

2. Financial Industry Affiliation and Hedge Fund Performance;Management Science;2021-02-17

3. Introduction to the Special Issue on Consumer Protection;Marketing Science;2020-01

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