Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation-Reference-Cited by-同舟云学术

Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation

Published:2022-01 Issue:1 Volume:59 Page:102800
ISSN:0306-4573
Container-title:Information Processing & Management
language:en
Short-container-title:Information Processing & Management

Author:

Xu Zheng,Zhu Guiyan,Metawa Noura,Zhou Qingyuan

Publisher

Elsevier BV

Subject

Library and Information Sciences,Management Science and Operations Research,Computer Science Applications,Media Technology,Information Systems

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