On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing-Reference-Cited by-同舟云学术

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On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing

Published:2019-03 Issue:2 Volume:38 Page:317-342
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Ertekin Necati¹^ORCID,Shulman Jeffrey D.²^ORCID,Chen Haipeng (Allan)³^ORCID

Affiliation:

1. Leavey School of Business, Santa Clara University, Santa Clara, California 95053;

2. Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195;

3. Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40506

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference60 articles.

1. Consumer response to uncertain promotions: An empirical analysis of conditional rebates

2. Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability

3. When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns

4. Counteracting Strategic Purchase Deferrals: The Impact of Online Retailers’ Return Policy Decisions

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1. A robust optimization approach for inventory management with limited-time discounts and service-level requirement under demand uncertainty;International Journal of Production Economics;2024-01

2. Impact of Price Strategy on Returns: A Price Transparency and Valuation Uncertainty Story;2024

3. The effects of constrained mobile coupons in the mobile channel;Journal of Retailing and Consumer Services;2023-11

4. Strategic Visual Merchandising of New and Open-Box Products: Evidence from Experiment and Retail Data;Management Science;2023-05-15

5. Consumer misestimations of small recurring changes vs. a single large lump sum;Marketing Letters;2023-02-08

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