Advertising to Early Trend Propagators: Evidence from Twitter
Author:
Affiliation:
1. London Business School, London NW1 4SA, United Kingdom
2. MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
3. Cass Business School, City, University of London, London EC1Y 8TZ, United Kingdom
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
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