On the role of social media platforms in the creator economy-Reference-Cited by-同舟云学术

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On the role of social media platforms in the creator economy

Published:2024-09 Issue:3 Volume:41 Page:411-426
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Bleier Alexander,Fossen Beth L.,Shapira Michal

Publisher

Elsevier BV

Reference85 articles.

1. Overwhelming targeting options: selecting audience segments for online advertising;Ahmadi;Int. J. Res. Mark.,2024

2. Arbanas, J. (2023). 2023 media & entertainment industry outlook. Retrieved November 8, 2023, https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-2023-me-outlook.pdf.

3. Barinka, A. (2023, March 1). TikTok to impose time limit on teens to prevent marathon binges. Bloomberg. https://www.bloomberg.com/news/articles/2023-03-01/tiktok-to-impose-time-limit-on-teens-to-prevent-marathon-binges.

4. Revenue generation through influencer marketing;Beichert;J. Mark., Forthcoming.,2024

5. The value of descriptive analytics: Evidence from online retailers;Berman;Mark. Sci.,2022

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The creator economy: An introduction and a call for scholarly research;International Journal of Research in Marketing;2024-09

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