Learning in Online Advertising
Author:
Affiliation:
1. Columbia Business School, Columbia University, New York, New York 10027;
2. Foster School of Business, University of Washington, Seattle, Washington 98195
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference34 articles.
1. Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
2. Keyword Management Costs and “Broad Match” in Sponsored Search Advertising
3. Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design
4. The Role of Search Engine Optimization in Search Marketing
5. A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
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1. Agency Market Power and Information Disclosure in Online Advertising;Marketing Science;2024-06-03
2. Platform Manipulation in Online Retail Marketplace with Sponsored Advertising;Marketing Science;2023-05-11
3. The impact of cookie regime change on the effectiveness of automatic retargeting in advertising;Innovative Marketing;2023-05-02
4. Agency Bidding in Online Advertising;SSRN Electronic Journal;2023
5. Advertiser Learning in Direct Advertising Markets;SSRN Electronic Journal;2023
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