Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales-Reference-Cited by-同舟云学术

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales

Published:2023-11-10 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Anderson Stephen J.¹^ORCID,Chintagunta Pradeep²,Vilcassim Naufel³

Affiliation:

1. Mays Business School, Texas A&M University, College Station, Texas 77843;

2. Booth School of Business, University of Chicago, Chicago, Illinois 60637;

3. Department of Management, London School of Economics, London WC2A 2ES, United Kingdom

Abstract

This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2019.0121

Reference45 articles.

1. Habits as knowledge structures: Automaticity in goal-directed behavior.

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