Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test-Reference-Cited by-同舟云学术

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Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test

Published:2020-03 Issue:2 Volume:39 Page:382-406
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Bronnenberg Bart J.¹,Dubé Jean-Pierre²^ORCID,Sanders Robert E.³^ORCID

Affiliation:

1. CentER and Center for Economic and Policy Research, Tilburg University, 5037 AB Tilburg, Netherlands;

2. Booth School of Business and National Bureau of Economic Research, University of Chicago, Chicago, Illinois 60637;

3. Rady School of Management, University of California San Diego, La Jolla, California 92093

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference31 articles.

1. Semiparametric Difference-in-Differences Estimators

2. Advertising, learning, and consumer choice in experience good markets: an empirical examination*

3. How Advertising Affects Sales: Meta-Analysis of Econometric Results

4. Panel Data Models With Interactive Fixed Effects

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