1. Teng Yew Huat Endowed Chair of Marketing, Sunway Business School, Sunway University, Subang Jaya, Malaysia
2. Department of Marketing, Vilnius University, Vilnius, Lithuania
3. Department of Business Administration, Tallinn University of Technology, Tallinn, Estonia
4. Department of Business Administration, Umea University, Umea, Sweden
5. Department of Business Administration, Lund University, Lund, Sweden