Search Advertising: Budget Allocation Across Search Engines
Author:
Affiliation:
1. Argyros School of Business and Economics, Chapman University, Orange, California 92866;
2. Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
Reference24 articles.
1. Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis
2. Simultaneous Ad Auctions
3. Multiple-Object Auctions with Budget Constrained Bidders
4. The Role of Search Engine Optimization in Search Marketing
5. Bhattacharya S, Goel G, Gollapudi S, Munagala K (2010) Budget constrained auctions with heterogeneous items. Proc. 42nd ACM Sympos. Theory Comput. (ACM, New York), 379–388.
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