Position Auctions with Budget Constraints: Implications for Advertisers and Publishers-Reference-Cited by-同舟云学术

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Position Auctions with Budget Constraints: Implications for Advertisers and Publishers

Published:2015-11 Issue:6 Volume:34 Page:897-905
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Lu Shijie¹,Zhu Yi²,Dukes Anthony³

Affiliation:

1. Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599

2. Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

3. Marshall School of Business, University of Southern California, Los Angeles, California 90089

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2015.0931

Reference42 articles.

1. Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions

2. Aggregation Bias in Sponsored Search Data: The Curse and the Cure

3. Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

4. Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis

5. Position Auctions with Consumer Search

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