Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?-Reference-Cited by-同舟云学术

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?

Published:2019-03 Issue:2 Volume:38 Page:274-295
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Fossen Beth L.¹^ORCID,Schweidel David A.²^ORCID

Affiliation:

1. Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

2. Goizueta Business School, Emory University, Atlanta, Georgia 30322

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Reference47 articles.

1. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

2. Benton A, Hill S (2012) The spoiler effect? Designing social TV content that promotes ongoing WOM. Presentation, Conference on Information Systems and Technology (CIST), October 14, Phoenix.

3. Media Multitasking Behavior: Concurrent Television and Computer Usage

4. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

5. The Role of Involvement in Attention and Comprehension Processes

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