A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Author:
Affiliation:
1. Kellogg School of Management, Northwestern University, Evanston, Illinois 60208;
2. National Bureau of Economic Research, Cambridge, Massachusetts 02138;
3. Facebook Inc., Menlo Park, California 94025
Abstract
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Marketing,Business and International Management
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