Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment-Reference-Cited by-同舟云学术

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment

Published:2019-06 Issue:6 Volume:65 Page:2717-2736
ISSN:0025-1909
Container-title:Management Science
language:en
Short-container-title:Management Science

Author:

Sun Tianshu¹^ORCID,Gao Guodong (Gordon)²^ORCID,Jin Ginger Zhe³^ORCID

Affiliation:

1. Marshall School of Business, University of Southern California, Los Angeles, California 90089

2. R. H. Smith School of Business, University of Maryland, College Park, Maryland 20742

3. Department of Economics, University of Maryland, College Park, Maryland 20742; and National Bureau of Economic Research, Cambridge, Massachusetts 02138

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Strategy and Management

Reference62 articles.

1. Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence

2. Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects

3. The power of asking: How communication affects selfishness, empathy, and altruism

4. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

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