Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook-Reference-Cited by-同舟云学术

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Published:2018-11 Issue:11 Volume:64 Page:5105-5131
ISSN:0025-1909
Container-title:Management Science
language:en
Short-container-title:Management Science

Author:

Lee Dokyun¹^ORCID,Hosanagar Kartik²,Nair Harikesh S.³

Affiliation:

1. Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

2. The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

3. Stanford Graduate School of Business, Stanford University, Stanford, California 94305; and JD.com American Technologies Corporation USA, Santa Clara, California 95054

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Management Science and Operations Research,Strategy and Management

Reference51 articles.

1. Dimensions of Brand Personality

2. The Information Content of Advertising: A Meta-Analysis

3. Semiparametric estimation of censored selection models with a nonparametric selection mechanism

4. Targeted advertising as a signal

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