Behavior-Based Pricing, Production Efficiency, and Quality Differentiation
Author:
Affiliation:
1. Cheung Kong Graduate School of Business, Beijing 100738, People’s Republic of China
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Subject
Management Science and Operations Research,Strategy and Management
Link
https://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2016.2463
Reference31 articles.
1. Conditioning Prices on Purchase History
2. Putting one-to-one marketing to work: Personalization, customization, and choice
3. Paying Customers to Switch
4. Research Note Consumer Addressability and Customized Pricing
5. Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?
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